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INTERNATIONAL :: BRAND SURVEY


Thank you for participating in our survey! We are working to unify our Slow Food brand.

Your feedback is incredibly valuable and will directly impact decisions to improve internal processes and governance policies.

We aim to create new tools that will streamline your work efforts and make it easier to focus on Slow Food's critical vision.


This survey is going out to communication teams across the Slow Food network. For the purpose of this survey we will refer to the Slow Food groups and initiatives as entity or entities.

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#000000#ffffff#000000General

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#000000#ffffff#000000Brand Guidelines

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#000000#ffffff#000000Access & Shareability

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#000000#ffffff#000000Privacy policy

The personal data contained in the form are processed in compliance with the GDPR and in accordance with the privacy policy that the data controller has made available to the link http://privacy.slowfood.com/english, with specific regard to the chapter "Recipients of newsletters and commercial, promotional and sales-oriented communications".
By filling in and sending this form you declare that you have read and understood the privacy policy and that you do not object to the processing provided for therein.

Per proseguire è necessario accettare l'informativa sull'utilizzo dei dati personali Informativatrue Read and accepted  *

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Q1What is your full name?false[]text

Q2What is your affiliation with Slow Food? false[3=Chapter/Convivia|5=Event|1=International|4=Project|2=Regional|]id;falsecheckbox_group

Q3What is Slow Food's Purpose?false[]Tip: Your Brand Purpose is a concise statement that sums up why your brand exists and for whom.textarea

Q4What is Slow Food's Vision? false[]Tip: Your Vision is what you aim to accomplish as a result of your purpose. What would your ultimate outcome be?textarea

Q5What is Slow Food's Mission?true[1=Yes|2=No|]Tip: Your Mission explains how the work gets done, and the approach you’ll take to achieve your purpose.textarea

Q6What are Slow Food's Core Values?true[1=Yes|2=No|]Tip: Brand values are a set of guiding principles that shape every aspect of your business. They serve as the compass that guides your brand story, actions, behaviors, and decision-making processtextarea

Q7What are Slow Food's three Pillars of Impact?false[]id;falsetextarea

Q8Have you created a separate mission statement for your individual entity?true[2=No|1=Yes|]id;falseradio_group

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Q9If yes, what is it?true[2=Once per week|1=Twice per week|3=Every two weeks|4=Once per month|5=Less than once per month|]textarea


Q10Do you have Slow Food's Brand Guidelines to follow? If yes, please upload the file here, including any sub-brands (e.g. Presidia, Ark of Taste, events, projects, communities, etc.)true[2=No|1=Yes|]id;falseradio_group

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Q10:1 AND Q11:[empty]Specify answer 11Validation ruleQ10

Q10bUpload FileAccepted format file: pdf.pdftrueAccepted format file: pdffile.+\.(pdf)

Q11If yes, are the Slow Food Brand Guidelines helpful?false[1=Always|2=Often|3=Rarely|4=Never|]id;falseradio_group

Q12What would you want to be included in these guidelines that are not?false[]textarea

Q13What are your greatest challenges when applying the Slow Food guidelines for specific use cases?false[3=Knowing how to message our initiative|5=Language barriers|1=Knowing what color palette to use|4=Understanding what is on-brand and what is not|2=Accessing logo and brand files|6=Other (please specify)|]id;falsecheckbox_group

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Q14When you have questions about the brand, where do you go to find answers?false[3=reach out to a contact|1=SFI website|4=I don't typically have questions, i just create things|2=locally saved documents|]id;falsecheckbox_group


Q15How easy is it to find and share assets across Slow Food entities?false[1=Very Easy|2=Moderately Easy|3=Never Easy|]id;falseradio_group

Q16How often are you modifying the snail logo mark and/or brand colors for specific use cases?false[1=Always|2=Often|3=Rarely|4=Never|]id;falseradio_group

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Q17If often, why?false[1=For events and projects|2=For social media|3=For the website|4=For campaigns|5=Whenever I want|6=Other (please specify)|]id;falsecheckbox_group

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Q18What assets or tools would be most helpful to you?false[1=Photos|2=videos|3=logo templates|4=social media templates|5=other (please specify)|]id;falseradio_group

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Q19Is there a clear approval process for design and communications?true[2=No|1=Yes|]id;falseradio_group

Q20Who do you go to for design and communications approval?true[2=Once per week|1=Twice per week|3=Every two weeks|4=Once per month|5=Less than once per month|]list name and titletextarea

Q21How are you ensuring brand compliance when launching new creative for a campaign, project, or event?false[4=taking no specific action|1=Getting formal approval|2=using available brand documents and guides|3=referencing what other's have done|5=other (please specify)|]id;falsecheckbox_group

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Q22How was your onboarding experience as it relates to brand and communication guidelines?false[1=Very smooth|2=Somewhat helpful|3=I didn't receive formal onboarding|]id;falseradio_group

Q23Are there any thoughts you would like to share with us that would help make your job easier and support improving the international reputation of Slow Food?false[]textarea


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